Lead the development of social content at Outside Lands 2018. I implemented a new process and strategy for onsite social creation that allowed our team to turn around content in real-time. This increased festival fomo and told a cohesive story stemming from Instagram Stories.
Team: Lead Creative and Editor - Hannah Smith; Junior Designer - Annabelle Goldin; Social Lead - Ashley White; Photographer - Jerm Cohen
Art Direction, design, animation, & Video editing
The People of Outside Lands
Worked with artist backstage or in the woods to create fun, engaging content onsite