Global Citizens Festival
Voices of Change. Citi’s social channels transformed into an online megaphone for artists, speakers, and festival attendees at Global Citizens Festival. We amplified attendees voices to spread the word that action makes the world a better place.
Team - Senior Creative Team: Hannah Smith & Kerry Keady; Creative Director: Brad Levine; Superfly Producer: Pierre Roache; Production Company: Human Being; Photographers: Jeremy Cohen & Seth Tichenor
Global Citizens Festival is a one day music festival created to help end extreme poverty. The festival takes place in Central Park but is live-streamed globally. Citi is the main sponsor for the festival.
Art Direction & Animation
On the ground content
We captured and edited realtime video content of attendees and activists to show that every voice matters and when we use our voices together it can amplify change.
Art Direction, Animation Illustration & Editing
Real-time content, attendee portraits and interviews
Art Direction & Design
Q&A with Forest Whitaker for CitiBank’s Live & Money content hub.