LIFE & MONEY PRESENTS Confidence with Dak Prescott
Tasked to create a content series formula for Citi Bank’s blog, Life & Money, we created a content series that touches on different emotive feelings. Anticipation. Passion. Excitement. Chills. This content series explored the many positive emotions that come up for fans and talent alike at Citi Entertainment events. Each episode will take place at one event and focus on one feeling.
Episode 1 featured Dak Prescott, Dallas Cowboy’s Quarterback, at ProCamps.
ProCamps is a bucket list-worthy experience for Citi Cardmembers and their kids in which kids spend the day with a professional athlete while learning the fundamentals of their chosen sport. We chose CONFIDENCE for this event because the kids who participate in ProCamps are at an age where an event like this can really help them build confidence, especially when they have the opportunity to learn from a professional athlete like Dak.
GOV BALL X SEE HER HEAR HER
We gave the women of Gov Ball the mic to celebrate Citi’s #SeeHerHearHer activation at Gov Ball.
Charli XCX stole the show when rain delays at Gov Ball gave her the opportunity to do a surprise popup show for her fans. We had to alter creative and on the fly come up with a new concept and game plan in only 2 hours.
LUKE BRYAN X AAdvantage
Citi AAdvantage cardmembers got special access to Luke Bryan. He usually sells out stadium but for one night he played an intimate show at the Hammerstein Ballroom in New York. We got up close and personal with Luke Bryan to show what that fan experience is like.
YVONNE ORJI X NYC COMEDY FESTIVAL
In the Moment with Yvonne Orji.
Yvonne Orji, known for her strong, hilarious lead role in HBO’s Insecure, took the stage for New York Comedy Festival at the legendary Carolines on Broadway. She took a moment with us to talk about how confidence and living in the moment allows you to own the stage.
We also talked to fans about what it’s like to have access to such a special show.
LOLLA X CITI VIEWING DECK
We got Citi Cardmembers at Lollapalooza to Feel the Moment on social media by highlighting how being a Citi Cardmember elevates the festival experience.
Lolla Cashless, elevated views, and Citi Fast Lanes, makes Lollapalooza even more memorable.
